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"THINK" is a motto coined by Thomas J. Watson in December, 1911, while managing the sales and advertising departments at the National Cash Register Company. At an uninspiring sales meeting Watson interrupted, saying ''The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads''. Watson then wrote THINK on the easel. Asked later what he meant by the slogan, Watson replied ''By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course.''〔Belden (1962) p.158〕 In 1914 Watson brought the motto with him to Computing-Tabulating-Recording Company (CTR), which later was renamed IBM.〔(IBM Archives: THINK Sign )〕〔Maney, Kevin (2003). ''The Maverick and His Machine: Thomas Watson, Sr., and the Making of IBM''. Wiley. ISBN 0-471-41463-8.〕〔Tedlow, Richard S. (2003). ''The Watson Dynasty''. Harper Business. ISBN 0-06-001405-9.〕〔 Reprinted by Arno Press, 1976, ''from the best available copy''. Some text is illegible.〕 International Time Recording, one of the companies consolidated to form CTR, published a magazine, ''Time'', for employees and customers that, in 1935, IBM would rename ''THINK''.〔 The books introduction, ''The Thinking Man'', was written by Thomas J. Watson.〕 IBM produced a THINK exhibit at New York City's Lincoln Center in September 2011, and continues to use the motto.〔(Think Exhibit )〕 THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre. The Apple slogan "Think Different" has been widely taken as a response to IBM's THINK. "THINK" entered the popular culture, often in a humorous context. For early examples, see Corey Ford's ''Guide to Thimking''. Mad magazine also used a "THIMK" parody motto 〔(Mad magazine THIMK )〕 along with using the word directly on the cover of the last Mad comic book issue #23 from May 1955.〔(Mad comic #23, May 1955 )〕 == References == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Think (IBM)」の詳細全文を読む スポンサード リンク
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